Proposal Description

About the session

This session will explore how statistical organisations united in the European Statistical System (ESS) are using communication, innovation, and AI to strengthen trust in official statistics. The panellists will examine practical approaches to reaching diverse audiences, responding to changing user expectations, using emerging technologies responsibly and ensuring that innovation supports rather than undermines public trust.

The session will aim to strengthen international dialogue and exchange of good practice on the successful communication of official statistics in the age of AI, contributing to stronger trust and more effective statistical communication worldwide.

Format of the session

• Short introductory presentations by four panellists (TBC)
• Panel discussion based on three guiding questions
• Q&A with the audience

Session organiser and moderator

Lukasz Augustyniak (Adviser on Strategic Communication, Eurostat)

Session panellists

John Byrne – Head of Communications, Irish Central Statistics Office (CSO)

José Martins – Director of the Dissemination Unit, Communication and Image, Portuguese National Statistical Institute (INE)

Donald Peña Martinez - Director of Communications, Spanish National Statistical Institute (INE)

Celine Zana Rouquette – Head of the Communications and Public Services Department, National Institute of Statistics and Economic Studies (INSEE)